I’m not here to tell you how to get to the front page of google or that I know the complex algorithms that google use. The truth is, google guards this information very closely. Despite the lack of concrete information, there are a few things that ALL SEO professionals will agree on. Here are 3 simple things that you can do to improve your google ranking.
Register early and for as long as possible – Believe or not, the age of your domain name has an impact on your google ranking. The length of your domain name registration is also a factor. I meet people all of the time that say, “I’m not ready to build my site yet so I’m not going to waste money on a domain name” What a STUPID thing to say. Firstly you can buy domain names for dirty cheap. Secondly even if you have to sit on it for a few years it is better to have it than to discover that some other person has purchased it.
Add a SSL certificate – I used to think that this was only important if you are selling stuff or storing customer information but I was wrong. SSL stands for Secure Sockets Layer. Essentially, SSL establishes an encrypted link between your web server and your visitor’s web browser. This ensures that all data passed between the two remains private and secure. SSL certificates secure your website’s connection and boost its rankings in Google.
Directory listings – Make sure that you submit your business to the top directory sites such as yelp, Bing and google. Equally as important, make sure that the listings all match. Godaddy has launched a great service in the US called Get Found. I love it!!!!! It creates a dashboard, which manages your directory listing all from one place. It is super easy and very effective. The downside is that you have to have a physical location but they are working on something for people like me who offer virtual services.
So in summary, it’s not hard to improve your google ranking. These hints won’t get you to the first page but it will make it easier for potential customers to find you when they are searching for your product or service.
You should register your domain name now even if you are not ready to build your site. When registering purchase a SSL certificate. Once you have built your site, submit it to local directories and google.
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